A contact CRM stops at name, phone, and notes. Marketing teams need a different question: which campaign created the lead, which lead became a contract, and what it actually cost.
Closed-loop is that loop. Spend from Meta or Google lands on the same lead. The lead moves through an industry pipeline. A closed contract ties back to the ad source. The client portal reads CPL/ROAS per contract — not from a private spreadsheet.
Where the loop usually breaks
Forms, CRM, and finance sit in three systems. Sales says “we closed” but marketing cannot name the ad. Agencies send a monthly slide. Owners ask for per-client ROAS and open many files.
Where PTTCRM anchors the loop
One source of truth for the lead. Ads ingest into that record. Industry pipelines (booking, client ROAS, reservation). Portal numbers per contract. Scoring AI does not replace the loop.
This is not a public ROAS case study. Real numbers appear in a demo on your industry data.